Shugei

日本の手仕事

一言で表すならば、「きちんと作る」。
美しい始末、整った縫い目や編み目、寸分たがわぬ仕上げ。その精緻さは、世界に誇れる日本の美意識です。

そして、独自のかわいいを追及した、自由な発想のオリジナル作品が、数えきれないほど生まれています。

私たちは、この日本発の手芸を 「The Shugei」 として、世界で通じる共通語にしていくことにコミットして参ります。

「かわいい」が Kawaii に
「もったいない」が MOTTAINAI に
「豆腐」が TOFU になったように

——次は、手芸が The Shugei になる番です。

Japanese Handiwork

To capture it in a single phrase: crafting with purpose and precision.

Flawless finishing, perfectly aligned stitches and weaves, and an exactitude that admits no imperfection—these are the hallmarks of Japan’s refined aesthetic, one we proudly share with the world.

Yet, alongside this pursuit of perfection emerges an endless stream of original creations—born of free-spirited imagination and imbued with a distinctly Japanese sense of kawaii.

We are devoted to establishing this artistry as “The Shugei”—a universal term that speaks across cultures and continents.

Just as kawaii became Kawaii, mottainai became MOTTAINAI, and tofu became TOFU,
—so too, the time has come for shugei to claim its place as The Shugei.